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Souvenir Haji 'Etnik Ken Aam' Tanah Abang
INDONESIA. Travelling out of town or out of the country is not complete without a souvenir or gift. However there are times souvenirs that we bring even bother because it takes place. Do not worry, Ken Aam stores have the solution.
How vegetables less acid salt, a saying that seems appropriate to use if we do not take souvenirs or souvenirs from the area we visited. Indonesia seems to have condensed with the tradition of buying souvenirs for family, friends and relatives. Even the pilgrimage had to bring a souvenir to be distributed, but do not worry the center by-the hajj has been there in Tanah Abang. If the affairs of the archipelago Ken Aam Jagonya souvenirs.
The effort was pioneered by Amanah Abdulkadir in 2007 proved to be extremely helpful in providing unique souvenirs of Indonesia. Starting from Amanah craze in collecting ethnic goods from Indonesia, then timbulah idea to create a business that provides a souvenir shop. "I used to when out of town, like to take a souvenir in the form of goods typical of the city that I went to," said Amanah. "Then my friends there are many who love too, so I made the effort," he added.
At the beginning of its existence until now, Ken Aam products in great demand by collectors and art lovers both from domestic and overseas who are hunting art in Indonesia. "Actually Ken Aam stand to provide a variety of products that capture the memories from various provinces in Indonesia, so you can give souvenirs to family or colleagues without the need to find and bring it during the tour, and tours Andapun become more comfortable and meaningful," said Amanah.
With an initial capital of around Rp 35 million, Amanah can buy consumer goods store, kiosk rental and pay his employees. Ken Aam present not just only provide a souvenir, but both have a special mission destination by Amanah, which helps the development of handicraft exports archipelago (KEN), also for the sake of making craft products Indonesia sought after and respected in the world. "So I gave the name of Ken, which means export handicrafts and Aam archipelago which means Amanah is the name of my own," explained Amanah.
Griya Ken Aam, which took place in Tugu Ruko Mutiara Jl. RTM Raya Kelapa Dua Depok it had 4 employees who served as the administration and regulation of goods, Ken Aam intends to open another business opposite the souvenir business. "We have plans to open a cafe on the 3rd floor mba," said Amanah to the PIP. "But it's still in the planning stage," he added.
In doing the marketing, do not need to bother, the article Ken Aam itself has been known by many art enthusiasts and collectors, so Ken Aam only provide a brochure, because one of its employees there are still a student at the University of Indonesia, in addition to easy also save time.
Ken Aam ProductsVarious unique ethnic goods available at Ken Aam Archipelago. Starting from the most minor of a key chain until the largest ethnic objects. Not only ethnic items are sold at Ken Aam, paintings, ceramics, as well as women's bags are available at Ken Aam.
Range price offered was varied depending on the shape and merchandise. For a coin purse, Amanah offers a price that does not drain our pockets, only Rp 1500. but for a set of tables and chairs, Amanah fix the price of Rp 6 million. "A set of table teak chair of the roots, so does the price offered is reasonable," said the woman graduate of Oklahoma State University in the U.S.
A variety of artistic products from Jogja, Jepara, Solo, Lombok, Bali and even from abroad such as Korea and Vietnam are here. Businesses that pioneered Amanah also has produced results, a profit of Rp 17 million can diraupnya. Not only that, customers who regularly order also remained loyal to him. "Thank God, I do not think started from a hobby, can actually produce," he said gratefully.
For existing products at the booth Ken Aam, Amanah get it from the supplier of various regions in Indonesia. But there is an Amanah also made himself assisted by his employees.
Even so, it does not mean there are no difficulties in doing business Amanah. Buyer interest and a lack of knowledge will Nusantara ethnic goods become one of the obstacles. The interest of the buyer is quite a lot, but it's only certain people only, "said Amanah.
Not only the goods to by-by, Ken Aam also provide a special souvenir orders, both for the show office, school or marriage. And solid again, Ken Aam also already have a regular customer to order this souvenir. "Here it can order a beautiful souvenir, mostly for events on campus or school," said a woman who had been a lecturer at the University of Indonesia.
Amanah not intend to export goods that is in Ken Aam, because the mission initially was to introduce a unique souvenir from Indonesia. "For people of Indonesia in general and foreign tourists in particular know that Indonesia is rich in cultural and ethnic goods is no less than mba abroad," he explained.
Successful business tips applied former Chairman Kosgoro Stima is very simple. Starting from first marketing, he said if Ken Aam product marketing success, then all of them also participate successfully.
Hope Amanah was not grandiose, he hopes businesses that have executable for three years can be more successful and developed, people can recognize the genuine product of Indonesia and most importantly a lot of people know for a customer in his shop.
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