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Showing posts with label Small Business. Show all posts
Showing posts with label Small Business. Show all posts
  • Business Doll Salma - Indonesia
    INDONESIA.Dolls, toys this one is not foreign to the ears of girls. But the dolls are Islam bernuansakan still rarely found. Thanks to this Sukmawati ideas, products Salma successful doll on the market and helped instill the meaning of decency.

    Got the idea from the baby who enjoyed barbie doll, Sukmawati Suryaman then took the initiative to open another puppet production business than usual. "When it happened I was still looking for business ideas, Alhamdulillah I am inspired by my son," he said.

    Sukmawati also want to open a business that is not far from the world of children. Incidentally also, when starting this business, still very few people sell dolls that wear veils.

    Not only that, concern to see dolls by wearing minimal clothing, which indirectly affect the children who play it, also arouse desire Sukmawati create dolls with clothes that are closed and polite. And, sukmawati hope to pass on the spirit to wear Muslim clothing to the children who played a homemade doll.

    Completing the doll needs that differ from those usually found, both in stores and on the overhang of the road, Sukmawati immediately started his business in June 2006. With capitalize Rp 5 million, Sukmawati could buy a sewing machine, doll boxes, fabric, and Barbie dolls.

    For the purposes of the materials, the mother of one child already has its own subscription store, he had no difficulty in getting raw materials dolls clothes. He just needs to make a design, then proceed with the manufacture of printed patterns on the cloth which had been previously selected. Then proceed with the process of cutting and sewing. Fabric that is used to complement the doll he made also varied, ranging from cotton, satin, songket to batik.

    Graduated from University of Gajah Mada (UGM) is already having experience in entrepreneurial, before opening a veiled doll toy business are labeled doll Salma, she never has the brand Salim bread business in Yogyakarta. However, the effort bread that they do not last long because Sukamawati must follow the husband who moves to another city job. After Sukmawati stay in Jakarta was, he did not pursue her bread business because of the tools for making bread was not taken. "The tools to make bread I stayed at my parents house, because the appliance is also heavy-weight," said Sukmawati.

    Apparently many consumers who like dolls dressed in Muslim Sukmawati production. Sukmawati-made dolls for the more popular, he's always innovating and creative thinking with design ideas Salma doll clothes worn.

    Initially, Sukmawati just designing doll clothes which consists of 12 variations, but has now evolved into the 50's with various types of clothing design, among other types of mukena, dress, traditional dress and casual Indonesia, all of which are formatted Moslem clothes. According Sukmawati, Salma doll clothes got the idea from all the families who contributed ideas for homemade doll clothes, and ideas are of course acceptable Sukmawati with joy, because for him it is a form of support for him and his business.

    Because many consumers who love the homemade product, the turnover was also obtained Sukmawati bubble. Within one month of this business is able to print sales Rp 15 million to Rp 25 million. Sukmawati business can hire four employees, three permanent employees and one employee off. Each employee has a different task, such as sewing clothes, making boxes, and others.

    Champion One
    For Sukmawati, have the Salma doll business is a dream long ago. In addition to looking for their own income, can also open employment opportunities for those in need. "I want to involve more people in my business, can absorb more labor, for I am useful to the environment," said Sukmawati.

    However, that dream seemed to be delayed, because the human factor. Therefore, making a veiled doll relatively easy, because it will take perseverance and patience. "Clothes Salma his small, so if made carelessly, the result will be ugly. It is different with our clothes. So, in making clothing Salma should pay attention to detail, technical sewing clothes, etc., "said the woman was 30 years.

    Regarding business tips, Sukmawati with modestly admitted that his business has not been entirely successful. He felt still often falls on the same hole. However, Sukmawati stay motivated and learn from experience. "I am still groping in the running this business, still learning from experience and how to keep from falling on the same hole," he explained.

    For Sukmawati, the month of Ramadan is really full of blessing, because the number of dolls Salma orders rose sharply. Many regulars who ordered this doll for resale. Price for doll Salma not to drain the bag. One fruit doll Salma valued Rp 50 thousand. However, for large parties, for example, 50 pieces, price dolls priced Rp 30 thousand per fruit.

    Marketing is done Sukmawati quite simple. He also use technology, namely through the website www.bonekasalma. Besides not cost much, too broad reach of the Internet, so that everyone from all over Indonesia and even the whole world can see Salma doll business.

    To further strengthen these efforts, diligent follow Sukmawati exhibitions and management training. "Kan I was not in the basic economics mbak yah, so I joined the management training to increase my knowledge of science for my business," said Sukmawati.

    Thanks to the diligence, perseverance, and creativity Sukmawati, Salma doll products won awards from the Ministry of Cooperatives and SMEs (through the Deputy Head of Marketing and Business Network) in 2008 for the categories of ICT use by SMEs. "I was a champion," he said proudly.

    Contact:
    Mrs. Sukmawati Suryaman
    Jalan: Jl Garuda VI Blok D2 No 6 , Komplek Sawangan Permai
    Depok, Jawa Barat 16519
    Tel +62-251-8619283; +62-21-93065847 ; +62-21-9356197
    E-mail: bonekasalma@gmail.com, andyp14feb@gmail.com

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  • Souvenir Haji 'Etnik Ken Aam' Tanah Abang
    INDONESIA. Travelling out of town or out of the country is not complete without a souvenir or gift. However there are times souvenirs that we bring even bother because it takes place. Do not worry, Ken Aam stores have the solution.

    How vegetables less acid salt, a saying that seems appropriate to use if we do not take souvenirs or souvenirs from the area we visited. Indonesia seems to have condensed with the tradition of buying souvenirs for family, friends and relatives. Even the pilgrimage had to bring a souvenir to be distributed, but do not worry the center by-the hajj has been there in Tanah Abang. If the affairs of the archipelago Ken Aam Jagonya souvenirs.


    The effort was pioneered by Amanah Abdulkadir in 2007 proved to be extremely helpful in providing unique souvenirs of Indonesia. Starting from Amanah craze in collecting ethnic goods from Indonesia, then timbulah idea to create a business that provides a souvenir shop. "I used to when out of town, like to take a souvenir in the form of goods typical of the city that I went to," said Amanah. "Then my friends there are many who love too, so I made the effort," he added.


    At the beginning of its existence until now, Ken Aam products in great demand by collectors and art lovers both from domestic and overseas who are hunting art in Indonesia. "Actually Ken Aam stand to provide a variety of products that capture the memories from various provinces in Indonesia, so you can give souvenirs to family or colleagues without the need to find and bring it during the tour, and tours Andapun become more comfortable and meaningful," said Amanah.


    With an initial capital of around Rp 35 million, Amanah can buy consumer goods store, kiosk rental and pay his employees. Ken Aam present not just only provide a souvenir, but both have a special mission destination by Amanah, which helps the development of handicraft exports archipelago (KEN), also for the sake of making craft products Indonesia sought after and respected in the world. "So I gave the name of Ken, which means export handicrafts and Aam archipelago which means Amanah is the name of my own," explained Amanah.


    Griya Ken Aam, which took place in Tugu Ruko Mutiara Jl. RTM Raya Kelapa Dua Depok it had 4 employees who served as the administration and regulation of goods, Ken Aam intends to open another business opposite the souvenir business. "We have plans to open a cafe on the 3rd floor mba," said Amanah to the PIP. "But it's still in the planning stage," he added.


    In doing the marketing, do not need to bother, the article Ken Aam itself has been known by many art enthusiasts and collectors, so Ken Aam only provide a brochure, because one of its employees there are still a student at the University of Indonesia, in addition to easy also save time.


    Ken Aam ProductsVarious unique ethnic goods available at Ken Aam Archipelago. Starting from the most minor of a key chain until the largest ethnic objects. Not only ethnic items are sold at Ken Aam, paintings, ceramics, as well as women's bags are available at Ken Aam.


    Range price offered was varied depending on the shape and merchandise. For a coin purse, Amanah offers a price that does not drain our pockets, only Rp 1500. but for a set of tables and chairs, Amanah fix the price of Rp 6 million. "A set of table teak chair of the roots, so does the price offered is reasonable," said the woman graduate of Oklahoma State University in the U.S.


    A variety of artistic products from Jogja, Jepara, Solo, Lombok, Bali and even from abroad such as Korea and Vietnam are here. Businesses that pioneered Amanah also has produced results, a profit of Rp 17 million can diraupnya. Not only that, customers who regularly order also remained loyal to him. "Thank God, I do not think started from a hobby, can actually produce," he said gratefully.


    For existing products at the booth Ken Aam, Amanah get it from the supplier of various regions in Indonesia. But there is an Amanah also made himself assisted by his employees.


    Even so, it does not mean there are no difficulties in doing business Amanah. Buyer interest and a lack of knowledge will Nusantara ethnic goods become one of the obstacles. The interest of the buyer is quite a lot, but it's only certain people only, "said Amanah.


    Not only the goods to by-by, Ken Aam also provide a special souvenir orders, both for the show office, school or marriage. And solid again, Ken Aam also already have a regular customer to order this souvenir. "Here it can order a beautiful souvenir, mostly for events on campus or school," said a woman who had been a lecturer at the University of Indonesia.


    Amanah not intend to export goods that is in Ken Aam, because the mission initially was to introduce a unique souvenir from Indonesia. "For people of Indonesia in general and foreign tourists in particular know that Indonesia is rich in cultural and ethnic goods is no less than mba abroad," he explained.


    Successful business tips applied former Chairman Kosgoro Stima is very simple. Starting from first marketing, he said if Ken Aam product marketing success, then all of them also participate successfully.


    Hope Amanah was not grandiose, he hopes businesses that have executable for three years can be more successful and developed, people can recognize the genuine product of Indonesia and most importantly a lot of people know for a customer in his shop.

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  • Lampion Benang Room Decoration
    INDONESIA. Creativity is not limited to be able to make an impossible thing becomes possible. Do you know the yarn can be made into beautiful lamps? Curious? Let's find out how to manufacture.

    The business of making various kinds of handicraft products initiated by Nina Yulianti since 2005. Starting from the dissatisfaction over the hood of his misstatements, the petite woman who was familiarly called Nina that spontaneously change food hood that had already damaged it becomes feasible to use.


    "It was just fun lho mbak. In order to re-appropriate wear, caps preteli and I finally made it interesting with improvised materials. Eh happened hood turned into beautiful and can be used, "said Nina at his residence, Sarana Indah Permai Housing Complex, Ciputat, South Tangerang.


    Eventually some of Nina's friends who come home immediately fell in love seeing hood homemade food. From there, Nina then ventured to produce more food hood.


    Of the several orders that come have not been able to make the guts mother with one daughter has had the courage to establish handicraft businesses. "Starting from me to place the goods at the bazaar one mall in Jakarta. After that I ventured to accept orders for more, "he said.


    Despite the effort, labeled Zahra Handycraft Sheen walked, Nina is still not satisfied with the craft production. Because the craft hood food becomes more popular and many are imitating. Feeling challenged by PT Krakatau Steel is a partner builder, then Nina seriously to develop a business that has been running for 5 years toward the more advanced.


    Nina was with her husband and then got the idea to make lanterns. Actually, lantern-making business has mushroomed everywhere, but because it is never give up, Nina wanted another homemade lanterns from another. "I was with my husband kept thinking about ingredients and how the manufacture of lanterns made by us," said Nina.


    Married couples are indeed resilient in thinking about new ideas to develop their business. Evidently, their efforts were not in vain. Yarns are generally to sewing clothes or knitted into cloth, was able to dikreasikan into a beautiful lanterns light and versatile.


    Without Moulds 

    Making lanterns pretty artificial Zahra Handycraft Sheen did not use a mold, but the inflatable balloon. In the hands of Nina, inflatable balloon which is used the children to play or decorate the room on a specific event, a mold which is very useful for making lanterns. "How, balloon blowing, and big-small in accordance with what we want. After the balloon was spread with glue and dililiti threads, "said Nina, unlock the secrets of production.

    At first, Nina and her husband admitted confusion in making lanterns. "At first we use a plastic ball, but after a dry and so, I am confused how do I remove it, however, with a strong intention and effort we finally found a way," he added.


    Thanks to the creativity and effort in the production of paper lanterns from the string, with its flag Zahra Nina Handycraft Sheen managed to get SOE Award 2009 Business Partnership Award for Exemplary Partner nomination. "Alhamdulillah, I am thrilled and want to create a more unique crafts," said Nina, proudly.


    Various exhibitions have also he attended as a platform for the development and promotion of handicrafts made in Indonesia, among others, in March 2009 following Zahra Sheen Handycraft handicraft products exhibition held by the National Crafts Council (Dekranas), Degree Development Program, and the newest exhibition at the Jakarta Convention Inacraft Centre in late April.


    Capital Not Great 

    According to Nina, the initial capital needed for business initially, crafts hood food, not so drain the bag. The third child of four children, admits only to prepare a capital of Rp 500 thousand. This money is used to make capital framework serving hood made of iron and requires expertise. So he hired a welder to make a skeleton. While the capital used to purchase materials as a hood cover food.

    Hood-food-made women born in Jakarta is very natural, because it uses materials that are environmentally friendly. For example, for garnish, use dried flowers and seeds, also uses recycled paper that has been rolled-linting.


    Meanwhile, the price cap Nina food production are quite varied. To a beautiful serving hood, the price is relatively cheap. While the price was pegged lanterns hanging from Rp 50 thousand to Rp 75 thousand per fruit. "That's for retail price. If purchasing a lot, I can give a cheaper price, "he explained.


    But for the lantern room, the price offered is slightly higher than hanging lanterns, for wearing the cushion is made of wood. The price of this product from Rp 100 thousand to Rp 250 thousand per
    piece.

    With the help of four experts and some nonpermanent employees, businesses are able to produce a single fruit Nina lanterns hanging in 15 minutes. Yarns used also varied in number, usually for a small lanterns take 20 rolls of small threads.


    At present, the craft carried on Nina and her husband were able to record a turnover of around Rp 3 million to Rp 5 million per month. However, turnover certainly increase if there is a large order for a particular event, so that profits were also inflated.


    So far terbersit Nina desire to be able to export goods handicraft products. However, he still faces some obstacles commonly encountered small-scale handicraft industries. "In addition to marketing constraints, the most common for my business is weather constraints. If the rainy season, I can not make a lot of lanterns due to dry hard, "says Nina.


    Women's 35-year claim to have no special tips in business. But a fairly simple business principles, ie do not be shy and afraid of failing to try an attempt, also do not give up until the intention to create a true craft.
    About future expectations, Nina mentioned a desire that is generally required by employers handicraft products, ie, for more advanced business and is known to the wider community. Only difference, he always hoped to find a buyer that T, O, P, B, G, T aka the top really.


    How to make a lantern yarn
    1.  To make patterns, use a balloon to form a sphere. Blow the balloon at the desired size of the lantern. Then measure the diameter of the balloon, in accordance with the lanterns that will be created.
    2. The second stage mix yarn and wood glue. Then paste mixture in the balloon that you blow. Do it until the entire surface of the balloon is covered by thread.
    3. If the surface of the balloon has been covered, then basking in the sun, for wood glue to dry and stiff. For the size of a small lantern, quite heated all day. But for a fairly large lanterns, require a long drying time (± 4 days).
    4. Once dry, break the bubble that is in it. So it was only an orb of yarn that is ready made ​​lanterns.
    5. The last stage, the input lights and wires to create the light in lanterns. And lantern yarn was ready for the market.

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  • Handicraft Gerabah Bantul-Yogyakarta
    INDONESIA. Pottery was no longer popular. However, it does not mean the product of this cultural heritage enthusiasts quiet. In fact, thanks to the creativity Walijoko, glassir fired pottery business prospects remain bright.

    Crushed modernization era, does not necessarily make traditional crafts such as pottery disappeared just like that of the archipelago. In fact, the upheavals of modernization increasingly whipped up the challenge a lot of pottery artisans to develop the work of this nation's cultural heritage.


    Thanks to the perseverance and creativity of the craftsmen, then the products of traditional crafts such as pottery to look elegant and be the target consumer as collectibles that high artistic value.


    Pottery is known terracotta-based or a mixture of red soil and clay. However, Walijoko, a crafter pottery in Bantul, Yogyakarta, managed to modify the potteries with the use of land commonly called white or glassir.
    Starting in 1995, with initial capital of about USD 600 thousand loan proceeds from a cooperative, continuing Walijoko pottery business inherited from his parents, by turning it into glassir ceramics business.


    As the owner of Studio East Blonyo, Walijoko decided to make pottery from the white ground. "It's called ceramics, we used to produce pottery of terracotta, but because baseball already sold, so we modif glassir wear," said Walijoko. He admitted, using basic materials glassir, business prospects could be more visible progress, because you are looking for buyers now is a modern craft.


    Initially, Studio Loro Blonyo only make pottery items limited to the manufacture of kitchen equipment, such as furnaces, kwali, keg, layah and tools and other household, but over time, Walijoko birth of creative ideas to make ceramic pottery. "We want customers satisfied, so that we tailor-made studio ceramics Loro Blonyo order not out of date," said the man was born in Yogyakarta.


    About marketing, marketing claims Walijoko only done through the outlets located on RT 06 Bangunjiwo Kasongan, Poor, Bantul, Yogyakarta, in addition to past exhibitions which take place every year, as Inacraft which is usually held at the Jakarta Convention Centre (JCC).


    Assisted by 30 employees, Walijoko able to make various kinds of ceramics. From the easy manufacture of ceramic to ceramic is very difficult. Consumers also can order the form of ceramics in accordance with her wishes. "Usually the order ceramic weird, there are easy and some are hard. Ceramics of the details have to be really the same as the order is a ceramic that difficulty is quite high, "said Walijoko.


    However, Walijoko not give up so easily. With his persistent, he always solve customer demand with satisfactory results. For example, two-meter-tall statue that ordered the Sheraton Hotel in Yogyakarta. "That is the most high sculpture I ever made" said he recalled.


    Production Process
    Various kinds of ceramics made in Studio Loro Blonyo, produced with a relatively simple process, ranging from dense print, sculpture making and finishing with the burning, drying, and final staining. Originally Ceramic Studio Loro Blonyo is handmade handmade alias, which printed only a body or body of the statue itself, but if the details of sculpture such as hands, eyes, hair, lips and others are purely handmade from crafters Studio Loro Blonyo.


    About the price of no less competitive with other pottery shops in the center of the pottery Kasongan, Bantul. Walijoko offer enough relative price depends on size and difficulty of manufacture of ceramic itself. Ceramic cheapest worth USD 25 thousand and most expensive Rp 65 million per fruit. "We do not set prices, it all depends on the difficulty and size of ceramics," joked the father with two children.


    Due to intense competition, making business turnover Walijoko uncertain. He said turnover from selling tiles up and down. Especially if associated with earthquake events in the area of ​​Yogyakarta in 2006. Instead of profit, but losses are fairly large. "We did not calculate the losses, which we know Loro Blonyo Studio showroom houses were destroyed and the production of ceramic wall cracks," the story Walijoko.


    Only Walijoko not dissolve in grief. He and his employees rebuilding effort that has pioneered the hard-earned. Although many of which have the same business Walijoko, but he never lost his customers. "Customers remain Studio Loro Blonyo from all over Indonesia and no exception from abroad, such as Malaysia. "Usually they buy things functional, such as bowls, ashtrays, and place candles," she said again.
    Not only from Malaysia, consumers also came from France. "If buyers from French, not always but quite often even though the routine a little," said the man was 42 years.


    Walijoko successful business tips on running his business is honest to customers, maintaining quality ceramic, and the last is the right time. "If we on time in making the order, the customer will be satisfied," he said.
    Expectations about future business Walijoko is more advanced and become a leading ceramic business in Indonesia. "Kan love our traditional business if to be forgotten. Thus, as a businessman I want this business in particular and ceramics business in general becomes more advanced, "said Walijoko. In this way the cultural heritage of Indonesian products still exist, and are not recognized by other countries.

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  • Marching Band Drum Crafts Business
    INDONESIA-DI YOGYAKARTA. Business creation tools marching band is still not widespread. Keen to see its market share, and achieve sweet results, that is what is now perceived by business flagged Joko Purnomo Wasito Son.

    Marching bands identical to the official celebrations, such as national independence days, and other important days. That said, the marching band was born after World War II.


    Marching Band is now growing and become activities that loved young people, and not just limited to the activities of the parade. Marching band is already a kind of entertainment or music show rich color, both musical and visual. Marching bands also play unlimited songs mars, but has penetrated various rhythmic pop songs, jazz, or classical.


    As if a race against the rampant activities of marching bands, businesses related to the marching band equipment ditekuni Joko Purnomo not lose too rampant. Business equipment makers and distributors of music, drum band, and marching band has been going on since 1960. This business was founded by the family of Ricardo. "At first I just worked into the sales to help parents," he said.


    After serving for 10 years, Johnny finally decides to independently make the same effort as their parents. "I had baseball allowed by the parents," said Joko. However, with capital daring and spirit, he finally allowed by the parents and be the generation of the Son Wasito two feet. "Anyway tripe base," said Joko with a thick Javanese accent.


    The origin of this marching band business, that is, when the Sultan Palace the aid sangsakala blow to parents Joko Purnomo. After sangsakala the function, returning her parents received similar orders from other people, including the repair of musical instruments drums.


    From there then the idea of ​​making efforts to create a marching band equipment. Armed with the expertise to fix musical instruments, Prapto Joyo Wasito, as the first generation of Wasito Son, ventured by first making a musical instrument drum band, after that developed by making musical instruments marching band.


    Armed with capital to continue from parents, Joko continue the business of making tools marching band in 1993. "I have been independently around in the 70s," said Joko.


    Johnny makes his home in Princes Street Wirosobo UH VI/651 Yogyakarta as well as workshops (workshops) for the manufacture of marching band instruments. Attended by 10 employees, Joko every day can make the tools marching band one or two units. In addition to making musical instruments drum band, he also makes a variety of costumes marching band. All employees have a duty in accordance with their respective fields. "The ten employees already can do all the tasks, are complementary, and all should be," said the father with two children. However, when orders booming, Joko recruit a number of contract workers in Wasito Son.


    Not Lose of Imports 

    The order-making drum band is not too complicated. First thing to do is drum body is coated with a choice of plywood, then coated individually rolled repeatedly, resulting in a strong drum body. After that the press uses an iron ring, given a color, given a ring that has been so, given the drumhead from abroad, then stem and finishing.

    About drumhead made abroad, Joko explained, drumhead import good quality and not easily damaged. "I can make a drum with a drumhead made of local bands, but the quality is not good and easily damaged, so it's up to customers," he said kindly.


    Although the drumhead from abroad with quality, but quality tools made by Joko marching band also did not lose, and still take precedence. Not surprisingly, production Wasito Son having crossed from Sabang to Merauke aka penetrated the national market. "For marketing products, I usually work with coaches marching band," he said.


    Prices are set not too expensive. For example, one unit of the drum band to the level of kindergarten (TK), valued around Rp 4 million-Rp 6.5 million, to the level of Primary School (SD), Rp 7.5 million to Rp 15 million, and for junior high school level (SMP), Rp 15 million to Rp 20 million. Price mentioned above is only a benchmark standard of Joko prices given, but the price of 1 unit of drum bands also depends on the buyer wants, too, so Johnny just follow it. "If the language is now picked up the ball, the important goals and can serve mainly in terms of price and quality," he said.


    Along with the need for tools for marching band festivals holidays, so orders for Wasito Son even more booming. Turnover also obtained sizable. To turnover in the months good as June, July and August, Joko and its employees make 10 units of drum band and could reap a profit of Rp 100 million per month, but on weekdays Johnny gets a turnover amounting to Rp 20 million per month "Usually a lot of months that order in June, July and August, because it will be used on the day of independence, "said Joko.


    Tips for successful business man born in 1975 according to this is, find the treasure as much for worship, for the purpose in the afterlife is not in the world. If asked constraints, according to Johnny all businesses there must be obstacles, one of which is competition of price. All craftsman tools marching band in Yogyakarta, now is in a race down the selling price, but not with Wasito Son. "The selling price band drum means we are not inherited, but we increase the quality," said Joko. In addition to quality, service also increased from time to time.


    Looking ahead Joko expect business to make the tools marching band expands by opening a shop of musical instruments. It was also open employment opportunities, as well as worship. Hopefully.

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  • Costume King Costume Unique Flex Point
    INDONESIA. Character costume business fairly rare. Therefore, Wibowo could pitch in this business, without much competition. In addition brings its own satisfaction, the business also generate a lot of money.

    Carnival celebration, identical with the various costumes interesting and funny, even some unusual costumes strange alias. Carnival in Indonesia is still rarely performed. Most celebrations like that carried out by European countries. But from 2008 yesterday, the city of Yogyakarta to the carnival in order to promote the Visit Indonesia 2008.


    Apart from the carnival event, wear costumes that would not be separated from the cold hand of the maker. The character costume maker in Indonesia is Wibowo. Male 49 years this has started its business since late 1979. Starting from the dance studio hers labeled Flex Points, Bowo, her nickname, had difficulty to meet the needs of the dancers costumes. "I struggled to meet the needs of the costumes of the dancers I, especially if the costume should fit with the character of the performance," said Bowo. Preoccupation with maker's business costume characters, making the dance studio boss was not running anymore. "My dance studio is no longer in operation since seven years ago mbak," he explained.


    With Rp 500 thousand as the initial capital, Bowo summoned the courage to wrestle this business. "The salary I can only Rp 500 thousand. With that much money in 1979 it has been very much, so capital is enough to build this business, "said Bowo friendly.


    The man who once worked at a textile factory in the Little Door in Central Jakarta, is indeed somewhat reckless in to his business, because before such a big business now, Bowo had received scathing criticism from his family. "No way could live off the wealthy business gini," recalls Bowo. But with perseverance, tenacity and accompanied with great effort, the effort costume character also named Flex Points have been developed rapidly.


    Attended by 12 employees, Bowo able to make a difficult character costume though. According to him, none of the costumes that are difficult, because he works in accordance with the virulence and pleasure. So what is being operated now is work that brings happiness and well bring good fortune. The process of making the costumes done separately, ranging from pemolaan materials, sewing, pembordiran, and also the homemade costumes sequin on


    Various Unique Costume
    Businesses that had been pioneered 27 years ago, is indeed specialized in providing unique costumes, ranging from costume characters, such as snow princess costume, batman, mermaids, spiderman, sailorman, even the costumes are full of feathers is also available at here.


    Marketing is done Bowo only by word of mouth alone, especially from dancer to dancer sanggarnya another studio. But over time, interest in the booming homemade costume characters. Now not only individuals who come to the workshop on Hospital Road. Fatmawati 15L Block A, South Jakarta, but large companies also come to order costumes unique. "Usually the company booked for private party, and usually they use the theme of each," said Bowo. "I made costumes also been used in advertisements Gulaku," he added, promote.


    Now, Bowo has thousands of costumes in the workshop to be sold and in the rental. Usually the tenant one homemade costumes are charged 150 to 350 thousand dollars and there is also the cost of costume rental up to Rp 500 thousand. "It depends on borrowed complete or engga," joked the man Native Magelang. While for a long time penyewaannya, three days from the day of borrowing, use of day and day of return. Ranging from one million to two million dollars to the selling price of one homemade costume, was a bit expensive than the rental price, depending on the difficulty and costume material that will be made.


    Order the desired character costume can also be in accordance with the wishes of consumers. They order a costume based on the drawings, both created their own images or images that already exist. "People's best-selling cartoon book by the children," said Bowo smile.


    Along with the increasing demand for unique costumes for private party and such, they work at Bowo business moving forward. Turnover was obtained Bowo not small. USD 2.5 million could diraupnya in one day alone. Bowo admitted, there are no significant obstacles that he faced during the business to his costume of this character.


    Tips for a successful effort by a man who once studied at the University of Atmajaya are to be diligent in running a business, do not be afraid to try. But do not try too often. "God has given rejekinya respectively. So do not be afraid, certainly if we tried, the fortune will come to us, "he said wisely.


    Hope Bowo forward to attempt a costume character, not grandiose. He just wants his business still exist, despite the global crisis threatened in 2009, Bowo feel it is a challenge for him in running the business to be more forward again, and he also expects his business running smoothly and there is no obstacle what so ever.

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