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Business Doll Salma - Indonesia
INDONESIA.Dolls, toys this one is not foreign to the ears of girls. But the dolls are Islam bernuansakan still rarely found. Thanks to this Sukmawati ideas, products Salma successful doll on the market and helped instill the meaning of decency.
Got the idea from the baby who enjoyed barbie doll, Sukmawati Suryaman then took the initiative to open another puppet production business than usual. "When it happened I was still looking for business ideas, Alhamdulillah I am inspired by my son," he said.
Sukmawati also want to open a business that is not far from the world of children. Incidentally also, when starting this business, still very few people sell dolls that wear veils.
Not only that, concern to see dolls by wearing minimal clothing, which indirectly affect the children who play it, also arouse desire Sukmawati create dolls with clothes that are closed and polite. And, sukmawati hope to pass on the spirit to wear Muslim clothing to the children who played a homemade doll.
Completing the doll needs that differ from those usually found, both in stores and on the overhang of the road, Sukmawati immediately started his business in June 2006. With capitalize Rp 5 million, Sukmawati could buy a sewing machine, doll boxes, fabric, and Barbie dolls.
For the purposes of the materials, the mother of one child already has its own subscription store, he had no difficulty in getting raw materials dolls clothes. He just needs to make a design, then proceed with the manufacture of printed patterns on the cloth which had been previously selected. Then proceed with the process of cutting and sewing. Fabric that is used to complement the doll he made also varied, ranging from cotton, satin, songket to batik.
Graduated from University of Gajah Mada (UGM) is already having experience in entrepreneurial, before opening a veiled doll toy business are labeled doll Salma, she never has the brand Salim bread business in Yogyakarta. However, the effort bread that they do not last long because Sukamawati must follow the husband who moves to another city job. After Sukmawati stay in Jakarta was, he did not pursue her bread business because of the tools for making bread was not taken. "The tools to make bread I stayed at my parents house, because the appliance is also heavy-weight," said Sukmawati.
Apparently many consumers who like dolls dressed in Muslim Sukmawati production. Sukmawati-made dolls for the more popular, he's always innovating and creative thinking with design ideas Salma doll clothes worn.
Initially, Sukmawati just designing doll clothes which consists of 12 variations, but has now evolved into the 50's with various types of clothing design, among other types of mukena, dress, traditional dress and casual Indonesia, all of which are formatted Moslem clothes. According Sukmawati, Salma doll clothes got the idea from all the families who contributed ideas for homemade doll clothes, and ideas are of course acceptable Sukmawati with joy, because for him it is a form of support for him and his business.
Because many consumers who love the homemade product, the turnover was also obtained Sukmawati bubble. Within one month of this business is able to print sales Rp 15 million to Rp 25 million. Sukmawati business can hire four employees, three permanent employees and one employee off. Each employee has a different task, such as sewing clothes, making boxes, and others.
Champion One
For Sukmawati, have the Salma doll business is a dream long ago. In addition to looking for their own income, can also open employment opportunities for those in need. "I want to involve more people in my business, can absorb more labor, for I am useful to the environment," said Sukmawati.
However, that dream seemed to be delayed, because the human factor. Therefore, making a veiled doll relatively easy, because it will take perseverance and patience. "Clothes Salma his small, so if made carelessly, the result will be ugly. It is different with our clothes. So, in making clothing Salma should pay attention to detail, technical sewing clothes, etc., "said the woman was 30 years.
Regarding business tips, Sukmawati with modestly admitted that his business has not been entirely successful. He felt still often falls on the same hole. However, Sukmawati stay motivated and learn from experience. "I am still groping in the running this business, still learning from experience and how to keep from falling on the same hole," he explained.
For Sukmawati, the month of Ramadan is really full of blessing, because the number of dolls Salma orders rose sharply. Many regulars who ordered this doll for resale. Price for doll Salma not to drain the bag. One fruit doll Salma valued Rp 50 thousand. However, for large parties, for example, 50 pieces, price dolls priced Rp 30 thousand per fruit.
Marketing is done Sukmawati quite simple. He also use technology, namely through the website www.bonekasalma. Besides not cost much, too broad reach of the Internet, so that everyone from all over Indonesia and even the whole world can see Salma doll business.
To further strengthen these efforts, diligent follow Sukmawati exhibitions and management training. "Kan I was not in the basic economics mbak yah, so I joined the management training to increase my knowledge of science for my business," said Sukmawati.
Thanks to the diligence, perseverance, and creativity Sukmawati, Salma doll products won awards from the Ministry of Cooperatives and SMEs (through the Deputy Head of Marketing and Business Network) in 2008 for the categories of ICT use by SMEs. "I was a champion," he said proudly.
Contact:
Mrs. Sukmawati Suryaman
Jalan: Jl Garuda VI Blok D2 No 6 , Komplek Sawangan Permai
Depok, Jawa Barat 16519
Tel +62-251-8619283; +62-21-93065847 ; +62-21-9356197
E-mail: bonekasalma@gmail.com, andyp14feb@gmail.com
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