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Handicraft Gerabah Bantul-Yogyakarta
INDONESIA. Pottery was no longer popular. However, it does not mean the product of this cultural heritage enthusiasts quiet. In fact, thanks to the creativity Walijoko, glassir fired pottery business prospects remain bright.
Crushed modernization era, does not necessarily make traditional crafts such as pottery disappeared just like that of the archipelago. In fact, the upheavals of modernization increasingly whipped up the challenge a lot of pottery artisans to develop the work of this nation's cultural heritage.
Thanks to the perseverance and creativity of the craftsmen, then the products of traditional crafts such as pottery to look elegant and be the target consumer as collectibles that high artistic value.
Pottery is known terracotta-based or a mixture of red soil and clay. However, Walijoko, a crafter pottery in Bantul, Yogyakarta, managed to modify the potteries with the use of land commonly called white or glassir.
Starting in 1995, with initial capital of about USD 600 thousand loan proceeds from a cooperative, continuing Walijoko pottery business inherited from his parents, by turning it into glassir ceramics business.
As the owner of Studio East Blonyo, Walijoko decided to make pottery from the white ground. "It's called ceramics, we used to produce pottery of terracotta, but because baseball already sold, so we modif glassir wear," said Walijoko. He admitted, using basic materials glassir, business prospects could be more visible progress, because you are looking for buyers now is a modern craft.
Initially, Studio Loro Blonyo only make pottery items limited to the manufacture of kitchen equipment, such as furnaces, kwali, keg, layah and tools and other household, but over time, Walijoko birth of creative ideas to make ceramic pottery. "We want customers satisfied, so that we tailor-made studio ceramics Loro Blonyo order not out of date," said the man was born in Yogyakarta.
About marketing, marketing claims Walijoko only done through the outlets located on RT 06 Bangunjiwo Kasongan, Poor, Bantul, Yogyakarta, in addition to past exhibitions which take place every year, as Inacraft which is usually held at the Jakarta Convention Centre (JCC).
Assisted by 30 employees, Walijoko able to make various kinds of ceramics. From the easy manufacture of ceramic to ceramic is very difficult. Consumers also can order the form of ceramics in accordance with her wishes. "Usually the order ceramic weird, there are easy and some are hard. Ceramics of the details have to be really the same as the order is a ceramic that difficulty is quite high, "said Walijoko.
However, Walijoko not give up so easily. With his persistent, he always solve customer demand with satisfactory results. For example, two-meter-tall statue that ordered the Sheraton Hotel in Yogyakarta. "That is the most high sculpture I ever made" said he recalled.
Production Process
Various kinds of ceramics made in Studio Loro Blonyo, produced with a relatively simple process, ranging from dense print, sculpture making and finishing with the burning, drying, and final staining. Originally Ceramic Studio Loro Blonyo is handmade handmade alias, which printed only a body or body of the statue itself, but if the details of sculpture such as hands, eyes, hair, lips and others are purely handmade from crafters Studio Loro Blonyo.
About the price of no less competitive with other pottery shops in the center of the pottery Kasongan, Bantul. Walijoko offer enough relative price depends on size and difficulty of manufacture of ceramic itself. Ceramic cheapest worth USD 25 thousand and most expensive Rp 65 million per fruit. "We do not set prices, it all depends on the difficulty and size of ceramics," joked the father with two children.
Due to intense competition, making business turnover Walijoko uncertain. He said turnover from selling tiles up and down. Especially if associated with earthquake events in the area of Yogyakarta in 2006. Instead of profit, but losses are fairly large. "We did not calculate the losses, which we know Loro Blonyo Studio showroom houses were destroyed and the production of ceramic wall cracks," the story Walijoko.
Only Walijoko not dissolve in grief. He and his employees rebuilding effort that has pioneered the hard-earned. Although many of which have the same business Walijoko, but he never lost his customers. "Customers remain Studio Loro Blonyo from all over Indonesia and no exception from abroad, such as Malaysia. "Usually they buy things functional, such as bowls, ashtrays, and place candles," she said again.
Not only from Malaysia, consumers also came from France. "If buyers from French, not always but quite often even though the routine a little," said the man was 42 years.
Walijoko successful business tips on running his business is honest to customers, maintaining quality ceramic, and the last is the right time. "If we on time in making the order, the customer will be satisfied," he said.
Expectations about future business Walijoko is more advanced and become a leading ceramic business in Indonesia. "Kan love our traditional business if to be forgotten. Thus, as a businessman I want this business in particular and ceramics business in general becomes more advanced, "said Walijoko. In this way the cultural heritage of Indonesian products still exist, and are not recognized by other countries.
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